I was responsible for improving the website’s overall design and ensuring that its user experience is more intuitive and seamless. Being new to the company during this project, I advocated for changes that would enhance user understanding of Mitigram's products and facilitate their interest in requesting a demo.
This project aimed at redesigning our company website to make it minimal and seamless.
Workshops with an external brand agency, Bold, were conducted to gather each team members thoughts around this fresh brand direction.
We picked two fonts that were a complementary match and I believed they would be suitable for the website.
Since we wanted to stand out from the competition, we opted for a theme that supported this.
Using Getty as our image repository, I created a mood board of images showcasing potential users such as corporates, bankers, traders, and other professionals in different settings.
Bold provided the first version of the wireframes of the different web pages. Post internal analysis that we conducted on them, we made the corresponding changes to the flow and information architecture of the wireframes.
I was tasked with designing for the following pages:
We internally reviewed each other’s work and made further necessary changes.
The unique visitors to the redesigned website increased 4x but only a handful of them (around 10%) requested for a demo.
I gathered so many insights and faced a few learning curves during the course of this project. Out of all the insights that I have gathered, I feel like the following ones are my main takeaways:
