The Mitigram website showcases its products and encourages potential users to request for a demo.
The previous website failed to engage users effectively, leading to low user interest in exploring the products or requesting demos.
Post-redesign, the website saw a 4x increase in unique visitors but demo requests remained low. This project highlighted the importance of aligning design decisions with user needs and pain points.
Mitigram needed a website that attracted users and communicated its products clearly.
The old website’s design and information architecture were confusing and lacked the visual appeal to stand out.
Redesign the website to enhance usability, communicate value effectively, and increase demo requests.
My focus was on the Why Mitigram, Resources, and About us pages to improve clarity and engagement.
Internal reviews helped refine designs to create intuitive layouts that guided users seamlessly.
The revamped "Request a Demo" page aimed to make conversion steps simpler and more enticing.
With more than a 95% adoption rate, users use WFMs for nearly every transaction.
WFMs serve as a foundation for ongoing improvements and new functionalities
Improved product representation is essential to engage users and drive more demo requests.
Addressing user motivations earlier could have improved demo conversions.
Usability testing at critical stages would have identified blockers sooner.
